Hi! We’re PieShell.

Crowdfunding for food + beverage

Thank You and Goodbye from All of Us at PieShell

When I launched PieShell in October of 2016, I never imagined that there would be an end to the journey, but unfortunately that time has come. It is with a very heavy heart that we must say, “Goodbye.”

While I wish that we had been one of the startups that made it to the big times, I can truly say that I leave PieShell feeling successful. I am very proud of all of the companies that used our platform and launched with us. I know that we helped them when they needed it, and that gives me great comfort.

I have personally learned so much, and have made so many amazing connections through Twitter chats, speaking at events, and judging other early-stage companies. But the greatest gift of all is the large number of true friends I have made along the way. I can say with 100% confidence that I would do it all over again for that reason alone. #noregrets


Thankfully, as people have been saying for years, “When one door closes another one opens.” I am thrilled to share that I have been offered an amazing opportunity to join Vishal Agarwal and his incredible team at Checkmate as the VP of Brand Identity. Checkmate integrates multiple online ordering sources such as UberEats, Caviar, DoorDash, Delivery.com, Ritual, and many others directly to restaurant POS systems including Brink, Toast and Revel at flat monthly pricing.

“We were deliberate in our search for a brand expert and couldn’t have found a better match in Cheryl,” says It’s a Checkmate CEO Vishal Agarwal. “A highly-sought-after consultant who has worked with major corporations such as Hershey, General Mills and Miller Beer, Cheryl understands the mix of hard work, commitment, and passion that is essential in solving the most pressing challenges in an ever-expanding on-demand market. It was also important to bring someone onboard who has experience with startups and can help build and mold the identity of a startup as it is growing; Cheryl fits that bill perfectly."

I am very happy to tell you that I have accepted Vishal’s offer and started at Checkmate on Monday, June 3rd!

From the bottom of my heart, thank you for making my dream of PieShell come true. I hope you stay in touch and continue to follow me and my journey at Checkmate! You can sign up for our newsletter here , and be sure to follow us on Twitter, Facebook, Instagram.

Lots of love!


Cheryl (Clements) Durkee

Former Founder + CEO of PieShell

NEW - VP of Brand Identity at Checkmate