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Hi! We’re PieShell.

Crowdfunding for food + beverage

See projects we’re crazy about
Beyond The Shoreline
Kelp Jerky: The Perfect Plant-Based Snack
of $10,000
Ended: 9/19/2017
We are Beyond The Shoreline, a food innovation company on a mission to create food that’s healthy for you and for the planet. For the past year, we’ve been working to develop a line of delicious and nutritious products made from sustainably harvested seaweed. Seaweed?!? That’s right! Seaweed has more vitamin C than orange juice, more calcium than milk, and more protein than soybeans. Seaweed is also full of more than 100 vitamins, minerals, and omegas. Our first product is Kelp Jerky, a delicious, nutrient-dense, high protein snack made with locally harvested kelp, top quality shiitake and crimini mushroom stems from all over the Northeast US, and superfoods. We believe it is the world’s most perfect snack! Kelp Jerky is vegan, non-GMO, and free of dairy, eggs, soy, peanuts, and gluten. Kelp Jerky comes in 3 flavors: High Thai’d, BBQ, and Sea Salt. We aim to change your perception of sustainable seafood by working with the plants that grow just "beyond the shoreline" of every coast in the world.
“Seaweed is potentially the most sustainable form of agriculture on the planet. Our first product, Kelp Jerky, utilizes nutrient-rich local kelp and mushroom scraps, so it’s good for you and for the planet.”
Will Horowitz
Co-founder + Executive Chef
A Natural Soda!
of $16,000
Ended: 9/28/2017
Sophisticated. Bold. Healthy. An impossible trifecta in a soft drink? Absolutely NOT! Help us resurrect a crafted soft drink made famous hundreds of years ago, but with a modern twist. No added sugars, sweeteners, or chemical preservatives make the incredibly complex and refreshing Shrub soda Whole30™ compliant! Bring back the beverage that refrigeration killed. Playfully sophisticated. Drink Shrub soda!
“There is a population for which hard beverages aren't an option due to illness, beliefs, or addiction - which leaves them wanting in social situations where the only options are either water or overly-sweet, sugar-free drinks that are full of chemicals. At Shrub we strive to create a soft-drink with the sophistication lacking in current options while applying the craft principles and passion usually reserved for brewers, distillers, and vintners.”
Aaron Weast
About PieShell
A place to fund ideas for food + drink – and everything in between.
PieShell is a crowdfunding site for food + beverage entrepreneurs. Big or small, restaurant or truck, fresh or packaged, app or website, sparkling or still, you’ll find people here who share your passions and can help get your project onto the front burner. What makes us different?
Pre-launch incubation
Stepping-stone model
Supportive community
PieShell is committed to giving back
We are proud to partner with Emma’s Torch, a nonprofit that empowers refugees through culinary education.