Dr. Cowan's Garden
$13,214 of $25,000
11 days left

Help launch a line of Dr. Cowan’s Garden in retail stores across the country!

Dr. Cowan’s Garden

Your Gifts for Contributing
$25+
Samples of 4 Vegetable Powders + E-Book by Dr. Cowan + Webinar
$50+
NEW POWDER! Root Medley Blend + Sample Bundle (LIMITED QUANTITY) + Webinar
$100+
3 Vegetable Powder Bundle (23% off MSRP) + E-Book + Webinar
$250+
Join Our R&D Team + Samples of New Veggie Powders!
About this project

Dr. Cowan’s Garden is a line of functional spices using vegetables grown on small, organic and biodynamic farms, as well as from foragers of wild vegetables. Our products make it possible for you to easily increase your vegetable intake - enjoying all the benefits of their vitamins, minerals, and a variety of phytochemicals - simply by adding our powders to your food.

Vegetables play a critical role in the human diet. In fact, taking our lead from healthy traditional peoples, we should strive to eat at least 10 to 12 different plants a day. The problem is it's challenging - and time-consuming - to prepare and eat the amount and variety of vegetables we should be eating on a daily basis.

Dr. Cowan's Garden was created to solve this problem.

Why Crowdfunding?

After two years in business, we have validated our concept and have many loyal customers and fans in all 50 states! But we want to go further. We recognize the importance of making biodiversity more accessible and affordable for the average consumer, so we're looking for help in taking our business to the next level. We want to expand into retail stores everywhere so more people can enjoy our products.

In return for your contribution we are offering many exciting gifts - including newly released products exclusive to this campaign, a chance to join our R&D team and even an opportunity to spend the day with Dr. Cowan at the garden in Napa.

Product Uses

  • Easily increase your vegetable intake! These powders act as a functional spice and can be sprinkled on any dish to enhance the flavor and increase the nutritional potency
  • Busy parents can add vegetables to foods that their children will eat - good-bye food fights!
  • Foodies can add an arsenal of new flavors to their food

Why Are Vegetables Important?

Roots (carrots, beets), leaves (kale, chard), and fruits (tomatoes, peppers) should be eaten every day. Eating different plant parts and colors is the surest way to avail ourselves of all the nutrients plants have to offer.

They have an abundance of vitamins, minerals, and a variety of phytochemicals. Unlike animals, plants are stationary and use chemistry to defend themselves against predators and disease. These chemicals provide the vitamins, antioxidants and other healing and disease-fighting properties for humans.

Dr. Cowan’s Garden has created powders out of all of these vegetables making it easy for you to consume these nutrients on a daily basis.

Supporting Organic and Biodynamic Farmers

By supporting us, you're supporting small organic and biodynamic farmers as well as wild food foragers by creating a broader marketplace for their produce. Through us, a wild ramp forager in West Virginia can sell his ramps to foodies across the country!

About Dr. Thomas Cowan

Dr. Thomas Cowan is a longtime holistic physician living and practicing in San Francisco who specializes in helping people heal through diet and natural medicines. His book How (and Why) to Eat More Vegetables describes why eating small amounts of a wide variety of vegetables is key to optimal health. He is one of the founding board members of the Weston A. Price Foundation, and he is trained and experienced in Anthroposophic medicine as well. He is also a passionate and knowledgeable grower of vegetables. He did, indeed, plant and tend many of the plants used in our products.

Learn more about us:
Stepping-stones
1st stepping-stone
Prepare to Launch!

Dr. Cowan’s Garden is ready to take our business to the next level and launch into retail stores! To do that, we need to re-design our packaging to be able to offer more affordable options to the everyday consumer. We need to make sure our products POP on the shelves so people get to try the goodness inside!

Thanks so much for helping us reach this stepping-stone!
100%
$0
$12,500
2nd stepping-stone
Launch Regional Test

With $25,000, we’ll be able to begin the process of introducing Dr. Cowan’s Garden to a whole new marketplace by bringing our products to retail in our first region. We’ll be able to test out our strategy and learn how to best connect with our consumers. Testing our approach and learning where we need to improve will expedite our learning curve and increase our chances of success!

6%
$0
$12,500
3rd stepping-stone
Help us go National!

Using what we learn in our regional test, $50,000 will give us the boost we need to take our products national! We’ll have the marketing budget we need to support the retailers. And the production budget to make it happen! Help us fulfill our mission of making the best quality products available to everyone by connecting the customer to our farmers!

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$0
$25,000
Who is Dr. Cowan's Garden
Dr. Thomas Cowan
Co-Founder

Dr. Cowan is a longtime holistic physician living and practicing in San Francisco who specializes in helping people heal through diet and natural medicines. His book “How (and Why) to Eat More Vegetables” describes why eating small amounts of a wide variety of vegetables is key to optimal health. He is the author of “Human Heart, Cosmic Heart”, published by Chelsea Green in 2016, is the primary author of “The Fourfold Path to Healing”, and co-author, with Sally Fallon, of “The Nourishing Traditions Book of Baby and Child Care”. He is one of the founding board members of the Weston A. Price Foundation, and he is trained and experienced in Anthroposophic medicine as well. Dr. Cowan is also a passionate and knowledgeable grower of vegetables. He did, indeed, plant and tend many of the vegetables that were turned into these powders.

Asher Cowan
Cofounder and CEO

Food has always been a big part of my life. Growing up in a house with a holistic/natural medicine doctor meant that the food we ate was very healthy. We were eating organic fruits and vegetables long before they became the trend, and I can remember my dad brewing kombucha in the coat closet stinking up the entire house. Like most youngsters, I rebelled against this way of eating – I didn’t understand the connection between food and health, and would constantly complain about having to eat my vegetables.

As I grew up, so did my taste in food. By the time I reached college, I had begun to appreciate the food choices that my parents had made for me and started to seek out healthier alternatives for myself. I started cooking more and more and went on to co-found a café while in school for my MBA at Clark University in Worcester, MA. I soon realized that the long hours and late nights of the restaurant business were not for me, and spent the next six years working as a consultant and financial analyst before the entrepreneurial bug caught me again. This time, it was my dad’s idea of making and selling vegetable powders to the patients in his practice.

Starting and growing a food business has allowed me to marry my passion for food, entrepreneurship, and health. I now have a family of my own, and thanks to our vegetable powders, I don’t fight with my children about eating their veggies!!

Your Gifts for Contributing
Contribution of $25 or more
Samples of 4 Vegetable Powders + E-Book by Dr. Cowan + Webinar

We’ll send samples of four of our most popular vegetable powders: Leek, Kale, Squash & Carrot. You’ll also receive “How (& Why) to Eat More Vegetables” by Dr. Thomas Cowan, an e-book featuring dozens of delicious and healthy recipes!

Also, in our webinar, Dr. Cowan will give a presentation on his beliefs on what makes a healthy diet. He’ll discuss what foods to eat, and what to avoid, as well as how and why to incorporate fermented foods in your diet. There will also be a question and answer session where he’ll answer all your food and diet related questions.

For Canada only: Please add $10 for shipping when checking out. Shipping to USA is free.

8 contributors
Contribution of $50 or more
NEW POWDER! Root Medley Blend + Sample Bundle (LIMITED QUANTITY) + Webinar

Be the first to reserve our first root vegetable medley, coming this Fall and currently available exclusively through this campaign! The Root Medley Blend will consist of rutabaga, parsnips, and celeriac. (More detailed description below)

You will also receive samples of the 100% biodynamically-grown beet powder and parsnip powder, as well as the e-book, “How (& Why) to Eat More Vegetables” by Dr. Cowan.

Also, in our webinar, Dr. Cowan will give a presentation on his beliefs on what makes a healthy diet. He’ll discuss what foods to eat, and what to avoid, as well as how and why to incorporate fermented foods in your diet. There will also be a question and answer session where he’ll answer all your food and diet related questions.

For Canada only: Please add $10 for shipping when checking out. Shipping to USA is free.

Root Medley Blend details:
The nutrients in the root — all that sweetness, juiciness, flavor, and nutrition that we love so much in our root vegetables — are the basis for the plant’s immortality. And like all living beings, the fun of life is the chance to be artistic and creative. Any plant can make a bland, dirt-colored root with a few nutrients in it. But plants can’t resist being creative. Parsnips focus their creativity on producing sugars to create that characteristic parsnip sweetness. Celeriac “chooses” to put substances in its root that turn it slightly green and that are used by the animals that eat them to cleanse their kidneys and reduce their blood pressure. Perhaps rutabagas put a kick in their root as a playful gesture to mimic a rare spice. Eaten together, these roots demonstrate the creativity and ability of plants to nourish us in more ways than just being a source of this or that nutrient.

We felt inspired to bring these creative roots together in our new Root Medley Blend, not only to reap the health benefits of these often hard-to-get vegetables on a daily basis but also to celebrate the playfulness of plants. The blend can be mixed with any savory food to add the unique boost of nutrition and flavor that roots provide.

58 contributors
Contribution of $100 or more
3 Vegetable Powder Bundle (23% off MSRP) + E-Book + Webinar

23% OFF MSRP

This bundle will get you full-sized containers of three of our most popular powders: Threefold Blend (contains carrots, beets, Swiss chard, kale and winter squash), Savory Kale & Squash. The normal price for these three would be $130. If you contribute through PieShell, you’ll get them for $100 total - saving 23% off MSRP!

This bundle also comes with Dr. Cowan’s e-book, “How (& Why) to Eat More Vegetables.”

Also, in our webinar, Dr. Cowan will give a presentation on his beliefs on what makes a healthy diet. He’ll discuss what foods to eat, and what to avoid, as well as how and why to incorporate fermented foods in your diet. There will also be a question and answer session where he’ll answer all your food and diet related questions.

For Canada only: Please add $10 for shipping when checking out. Shipping to USA is free.

18 contributors
Contribution of $250 or more
Join Our R&D Team + Samples of New Veggie Powders!

A contribution of this level will also get you everything in the $25 Sample and Ebook package!

Limited to only 50 spots!

Dr. Cowan’s Garden will be producing more new seasonal and specialty items. We’re committing to releasing one of these limited edition products per month over the next year. Many of them will be grown entirely in our Napa Garden, and others will include wild and perennial vegetables sourced from local farms and foragers.

Some of the products include: Ashitaba, Threefold Blend Wild, Sauerkraut Powder, Dan Shen, Summer Savory, Curry Blend & many others!

By joining our R&D team, you’ll get to vote for the new products that get produced. We’ll also notify you in advance of their release to ensure that you can order before they sell out, and we’ll offer a $10 discount on each product.

We’ll solicit your ideas for new products and seek your feedback on regularly produced products. As part of our R&D team, you’ll also receive sample packs every time we do a production run giving you a chance to sample before you buy!

Join us!

For Canada only: Please add $10 for shipping when checking out. Shipping to USA is free.

22 contributors