Edamam is building the food nutrition app we’ve all been waiting for!

Better health at your fingertips!

Your Gifts for Contributing
365 Days of Info!
Be a PRO for a YEAR!
Free for LIFE!
About this project

Have you found yourself finishing a delicious salad and thinking, “I wonder how many calories were in that?” Of course you have. And what do you do? Do you call your friend the professional nutritionist and explain to her in detail what was in the salad, so she can give you a ballpark estimate? No, you don’t – and the question of calories in your salad goes unanswered.

Wouldn’t it be cool if you could take out your phone, type or dictate the ingredients into it, and learn the answer then and there?

This is what we have in store for you!

We call it the Nutrition Wizard, and its magic is to provide detailed and reliable nutritional analysis of any recipe or ingredient list in less than a second.

It is live on our website and is being used by dietitians, restaurants, and the health conscious alike. The same technology powers the nutrition information for Epicurious, The New York Times Cooking section, and General Mills’ recipe sites, to name just a few.

Picture of his team

Now we are bringing this awesome magic to your mobile phone. We have already designed the Nutrition Wizard app for both iOS and Android, and have commissioned developers to build it.

Check out what the Nutrition Wizard app can do:

  • It will recognize natural language, so all you have to do is speak the way you normally do to get the nutritional analysis, or just type it in – goodbye drop-down menus and clunky interfaces
  • It will provide you with detailed nutrition data for 25+ nutrients: calories, fat, carbs, protein, minerals, and vitamins
  • It will tell you if the recipe you’ve analyzed is appropriate for a wide range of popular diets, such as paleo, low-sodium, gluten-free, etc.
  • It will calculate the % Daily Value of each nutrient in the recipe

Awesome and magical, right?!?

And, this is where you come in. To build the app, we need money, hence this project.

We are here to help people eat better!

Our driving force is a firm belief that having the right information when making a food choice leads to smarter decisions, and, ultimately, to healthier and happier lives.

So, we, at Edamam set out to organize the world’s food knowledge in order to give back to people and empower them to make smart food decisions every day and everywhere.

Picture of his team

We have come a long way since we started this journey 5 years ago – we have developed great technology and products. Among our proudest achievements are the industry-leading database of 1.5 million nutritionally tagged and analyzed recipes, and the fact that Nutrition Wizard is the most sophisticated nutrition analysis software on the market. This technology has helped us become the nutrition engine behind some of the most respected food, health, and wellness businesses in the world. Our customers and partners include companies such as Epicurious, The New York Times, General Mills, Samsung, and Nestlé.

Picture of corporations

But it’s not only the big guys. Dietitians, restaurants, catering companies, and health and wellness apps all use us on a daily basis. And, of course, most importantly, so do people like YOU.

We are proud of what we have achieved, and of the fact that we are making positive differences in people’s lives with our products and services.

Please join our journey by contributing to this project; help us to help everyone eat better. Welcome on board!

Photography ©Bill Brady

Learn more about us:
1st stepping-stone
A Solid Foundation

We will be so excited to reach this goal and build the free app - the platform foundation on which all the other awesome features will be built. Even with the free version, you can find out about all the calories in the food you eat.

Thanks so much for helping us reach this stepping-stone!
2nd stepping-stone
Plus! Plus! Plus!

We can build the Plus version of the app with this additional goal; it will give a very detailed and personalized nutrition analysis in an instant. Want to know how much sugar or Vitamin A is in your food? Want to know if you have eaten more carbohydrates than you should today? All of those questions and more will be ANSWERED! It will retail for only $5.95 a month, and you can use it on any iOS or Android mobile device.

Thanks so much for helping us reach this stepping-stone!
3rd stepping-stone
Ready to be a Pro?

Two separate Pro versions aimed at health and foodservice professionals will have expanded features such as exporting data, integrating with popular food trackers, saving one recipe as an ingredient for another, and so on. Subscription costs for the extra features will be $11.95 and $14.95 a month, depending on which of the Pro versions is used.

Who is Edamam
Victor Penev
Founder + CEO

Hi, food lovers!

My name is Victor Penev and I am a serial entrepreneur who has built successful businesses before, including Bulgaria’s largest Internet company. Edamam is the love child of my twin passions of food and technology, and it was born out of the desire to help people eat better.

I truly believe that technology has the power to change lives, and if used in the right way, we will make the world a better place.

I‘m an obsessive cook, and am constantly trying out new recipes and ingredients. I have a deeply-rooted curiosity about food, its origins, the health benefits, and the different ways to prepare it. I am constantly under the spell of the kitchen, with its magical smells and fragrances, the seemingly endless colors and textures, and the alchemy of turning a few simple ingredients into a transcendent experience.

You can say that I LOVE cooking. I also LOVE what I do at Edamam, and urge you to join us on the journey to build a better world through better food choices.


Your Gifts for Contributing
Contribution of $20 or more
365 Days of Info!

You will get a 1-year subscription to Nutrition Wizard Plus

A $71 value!

38 contributors
Contribution of $50 or more
Be a PRO for a YEAR!

You will get a 1-year subscription to either of the Nutrition Wizard Pro versions, or a 2-year subscription to the Nutrition Wizard Plus version. You will also receive an ebook with 365 daily tips and recipes developed by our in-house food experts and nutritionists to help you eat in a healthy way every day of the year.

A $275 value!

13 contributors
Contribution of $100 or more
Free for LIFE!

Pick any enhanced version of the Nutrition Wizard – Pro or Plus – and it will be free for the rest of your life + we will share our ebook with 365 daily tips and recipes developed by our in-house food experts and nutritionists to help you eat in a healthy way every day of the year + we will mention your name in the app credits in the App Store and Google Play.

A $500+ value!

37 contributors