The Girl Pow! Project is a grassroots effort - and sprinkle - to encourage more women to believe in their ideas, and celebrate those who already have.
We’re kicking things off with a brand new superhero(ine) sprinkle blend, and donating 100% of pre-order profits to Girls Who Code - a female founded and led organization that’s closing the gender gap in tech, one girl at a time.
Like all Supernatural products, the new Girl Pow! sprinkle is made with plant-based colors, and without any soy, artificial dyes, unsustainable palm oil, or other common allergens. And your pre-order comes with perks you won’t find anywhere else.
"With your help, we'll put the new Girl Pow! sprinkle into production, and donate 100% of pre-order profits to Girls Who Code"
The Rally Cry:
We believe the best people to solve the problems facing women are women. But in a world where less than 6% of CEO positions are female, our voices are often overridden. For that reason, many of the problems we face are never addressed at all - unless a woman takes a leap.
It takes a woman to launch a non-toxic tampon company. A woman to figure out how to make great style accessible and more environmentally responsible. A woman to build a technology startup with as many female employees as male. And as more women step up to start small business, large businesses, and everything in between, we are pushing our fellow females forward faster than anything else can, and redefining the workplace for our daughters.
Through the Girl Pow! Project, we aim to inspire more women to take the leap - by getting brave, getting involved, and getting fired up enough to say to one another, "That idea you have? You should run with it!"
Brave leaps start with encouragement, and big ideas blossom with education. That’s why Girls Who Code is a perfect example of Girl Pow! in action.
Girls Who Code is a national non-profit organization working to close the gender gap in technology and change the image of what a programmer looks like and does. With 7-week Summer Immersion Program, a 2-week specialized Campus Program, after school Clubs, and a 13-book New York Times best-selling series, Girls Who Code is leading the movement to inspire, educate, and equip young women with the computing skills to pursue 21st century opportunities. By the end of the 2018 academic year, Girls Who Code will have reached over 50,000 girls in all 50 states and several US territories.
The new Girl Pow! sprinkle pairs tiny boxing gloves, primary colors and pow! stars with a big dose of superhero(ine) spirit. Like all Supernatural products (and because artificial dyes put no one in fighting form), Girl Pow! sprinkles are made with plant-based colors, and without palm oil, soy or chemicals. They’re safe for anyone with common allergies or attention disorders, and they’re perfect for dressing up treats, toast, and even smoothie bowls.
The Girl Pow! Team:
The Girl Pow! Project is led by Supernatural and PieShell, two female-founded and -led businesses that know exactly what can happen when a woman believes in her ideas. The Girl Pow! Project is also supported by participating bakeries and ice cream shops in the New York area, including Baked, Blue Marble Ice Cream, and more.