Join us in supporting Girls Who Code and get your Girl Pow! sprinkles before anyone else - plus some amazing gifts!

The Girl Pow! sprinkle pairs tiny boxing gloves, primary colors, and pow! stars with a big dose of superhero(ine) spirit.

Your Gifts for Contributing
$25+
The Girl Pow! Pack
$50+
The Bestseller Bundle
$150+
The Clean Baker's Bonanza
About this project

The Girl Pow! Project is a grassroots effort - and sprinkle - to encourage more women to believe in their ideas, and celebrate those who already have.

We’re kicking things off with a brand new superhero(ine) sprinkle blend, and donating 100% of pre-order profits to Girls Who Code - a female founded and led organization that’s closing the gender gap in tech, one girl at a time. **Introduction** Like all Supernatural products, the new Girl Pow! sprinkle is made with plant-based colors, and without any soy, artificial dyes, unsustainable palm oil, or other common allergens. And your pre-order comes with perks you won’t find anywhere else.

"With your help, we'll put the new Girl Pow! sprinkle into production, and donate 100% of pre-order profits to Girls Who Code"



The Rally Cry:

We believe the best people to solve the problems facing women are women. But in a world where less than 6% of CEO positions are female, our voices are often overridden. For that reason, many of the problems we face are never addressed at all - unless a woman takes a leap.

It takes a woman to launch a non-toxic tampon company. A woman to figure out how to make great style accessible and more environmentally responsible. A woman to build a technology startup with as many female employees as male. And as more women step up to start small business, large businesses, and everything in between, we are pushing our fellow females forward faster than anything else can, and redefining the workplace for our daughters.

Through the Girl Pow! Project, we aim to inspire more women to take the leap - by getting brave, getting involved, and getting fired up enough to say to one another, "That idea you have? You should run with it!"



The Cause:

**Girls Who Code**

Brave leaps start with encouragement, and big ideas blossom with education. That’s why Girls Who Code is a perfect example of Girl Pow! in action.

Girls Who Code is a national non-profit organization working to close the gender gap in technology and change the image of what a programmer looks like and does. With 7-week Summer Immersion Program, a 2-week specialized Campus Program, after school Clubs, and a 13-book New York Times best-selling series, Girls Who Code is leading the movement to inspire, educate, and equip young women with the computing skills to pursue 21st century opportunities. By the end of the 2018 academic year, Girls Who Code will have reached over 50,000 girls in all 50 states and several US territories.



The Sprinkle:

**Girl Pow! Sprinkle**

The new Girl Pow! sprinkle pairs tiny boxing gloves, primary colors and pow! stars with a big dose of superhero(ine) spirit. Like all Supernatural products (and because artificial dyes put no one in fighting form), Girl Pow! sprinkles are made with plant-based colors, and without palm oil, soy or chemicals. They’re safe for anyone with common allergies or attention disorders, and they’re perfect for dressing up treats, toast, and even smoothie bowls.



The Girl Pow! Team:

The Girl Pow! Project is led by Supernatural and PieShell, two female-founded and -led businesses that know exactly what can happen when a woman believes in her ideas. The Girl Pow! Project is also supported by participating bakeries and ice cream shops in the New York area, including Baked, Blue Marble Ice Cream, and more.

Learn more about us:
Stepping-stones

Help us, help other girls!

1st stepping-stone
Production

Our first step is safely packing the new Girl Pow! sprinkle blend into jars. At our co-packing facility in Illinois, thousands of jars will be hand-labeled. Once the labeling process is complete, a machine will pour sprinkles into the bottles one by one. Finally, a crew will pack the sprinkles into cases, and prepare the cases for the 2nd Stepping-Stone.

Thanks so much for helping us reach this stepping-stone!
100%
$0
$5,000
2nd stepping-stone
Shipping & Warehousing

After the Girl Pow! sprinkles are labeled, bottled and packed, they’ll be shipped to our warehousing facility in New York. The facility keeps them safely stored until they’re ready to ship - to stores, to shoppers on our website, and to you!

1%
$0
$2,000
3rd stepping-stone
Marketing

The new Girl Pow! sprinkle is joining Supernatural’s product family for the long-haul, and we’ll continue to support Girls Who Code with a percentage of profits after our PieShell launch is over. To help get the word out about this awesome new sprinkle, we’ll use influencer sampling, online promotions, PR, and other marketing activities to build the buzz.

0%
$0
$3,000
Who is Supernatural
Carmel Hagen
Founder + CEO

Carmel Hagen is the founder and CEO of Supernatural, a clean baking company that’s reinventing kitchen creativity. A former Pillbsury bakeoff winner, Carmel created Supernatural’s plant-based food colors, soy-free sprinkles, and more to help chefs express themselves without common allergens or toxic ingredients, like artificial dyes. Formerly, Carmel developed new methods of interactive advertising used by brands like Target, Coty, and Unilever.

Jessica Goldberg
Growth Marketing

Jessica Goldberg leads growth marketing for Supernatural, a brand she believes is fulfilling a key need for consumers in the baking aisle. A food industry veteran, she is passionate about supporting and developing emerging brands that are helping people to eat better everyday. Formerly, Jessica helped to grow and market food and home brands including GoGo squeeZ, Birds Eye, and Bounty.

Your Gifts for Contributing
Contribution of $25 or more
The Girl Pow! Pack

Your Girl Pow! Pack includes a full-size bottle of the all-new Girl Pow! sprinkles made with plant-based colors and without soy or palm oil, and a set of four custom Girl Pow! rally pins for showing your support.

Shipping within the US

12 contributors
Contribution of $50 or more
The Bestseller Bundle

Your Bestseller Bundle includes a full-size bottle of the all new Girl Pow! and bestselling Rainbow Starfetti sprinkles, made with plant-based colors and without soy or palm oil, a limited edition Girl Pow! tote bag, and a set of four custom Girl Pow! rally pins for showing your support.

Shipping within the US

12 contributors
Contribution of $150 or more
The Clean Baker's Bonanza

Your Clean Baker’s Bonanza includes Supernatural’s complete full-size suite of cleaned-up baking products, including the all new Girl Pow! sprinkles, bestselling Rainbow Starfetti sprinkles, White Sequin sprinkles, plant-based food colors, fine grain coconut sugar, Girl Pow! cookie cutters, a limited edition Girl Pow! tote bag, and a set of four custom Girl Pow! rally pins for showing your support.

The Clean Baker’s Bonanza also includes an additional $40 donation to Girls Who Code to help educate and equip girls to pursue opportunities in tech.

Shipping within the US

10 contributors