The Janie’s tagline is “life-changing baked goods” for good reason. Beyond totally changing lives with my delicious treats, baking changed my life in a profound way. In my early 20’s, my life was torn apart by addiction. I found myself homeless, penniless, and phoneless (if you can even imagine!!). As baking had always held a special place in my heart, it helped me once again find hope, strength and inspiration as I climbed out of the darkness of addiction.
Before Thanksgiving 2015, fueled by the encouragement of my friends and acquaintances, I challenged myself to see if I could sell just 1 pie. I sold dozens! With those pies, Janie’s (formally Janie Bakes) was officially born and quickly proved that it was small but strong, and that just like me, it wouldn’t give up. It has grown from a tiny business built in my kitchen to one selling to huge companies like Chase and Estee Lauder.
Janie’s is the little entrepreneurship that could. Its organic growth over past three years led to my leap of faith a year ago to go full time with the company. Nothing initiates you into being a small business owner quite like becoming a baker, accountant, salesperson, marketing team, delivery person and so much more overnight—and nothing could have made it clearer to me that I need more cash flow.
Why Am I Crowdfunding?I need employees! I need experts in marketing! I can only make so many Pie Crust Cookies with two hands. I have interest from drool-worthy buyers like Whole Foods, Columbia University, and West Elm, but without the funds to scale up, I am unable to provide them with the quantity of commercially-produced product that they need! Recently, I began producing in a commercial kitchen to grow beyond the restrictions associated with baking at home, but this comes with a steep price tag. I can’t increase my revenue without producing in greater quantities, yet I long ago reached my production capacity! And so, I am unable to grow without the capital that will afford me more kitchen time and help.
This is where you come in! I am raising money to help pay for more time in the kitchen, hire an extra pair of hands, and improve the packaging and marketing of my award-winning Pie Crust Cookies. These stepping stones are extremely important as demand increases during the upcoming holiday season. So thank you in advance for your support!