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Shrub
A Natural Soda!
$16,020
of $16,000
Ended: 9/28/2017
Thanks for helping us reach some of our stepping-stones!
Sophisticated. Bold. Healthy. An impossible trifecta in a soft drink? Absolutely NOT! Help us resurrect a crafted soft drink made famous hundreds of years ago, but with a modern twist. No added sugars, sweeteners, or chemical preservatives make the incredibly complex and refreshing Shrub soda Whole30™ compliant! Bring back the beverage that refrigeration killed. Playfully sophisticated. Drink Shrub soda!

We’re turning personal adversity into a company that pays it forward. Please help us in our journey to reinvent the soft drink!

At the co-packer awaiting ingredients!

Your Gifts for Contributing
$30+
Choose a Flavor!
$50+
Two Flavor Fun Pack!
$100+
4-Pack Fun!
About this project

This project is about giving us an option that doesn’t exist today. When we are craving something delicious and refreshing, but out of the ordinary. Sugary drinks are bad for our health, as are the chemicals used in diet soda. We’ll use neither by bringing the Shrub back!

What is a Shrub? It’s a beverage that originated hundreds of years ago when vinegar was used to preserve fruit. After months of infusion the vinegar would take on the sweet natural taste of the fruit that had been soaking in it. This resulting infusion was then used to create beverages. The natural sweetness of fruit balanced out the bitterness associated with vinegar (balsamic in our case), creating an explosion of flavor unavailable anywhere else!

AND we are Whole30™ compliant! There are no added sugars in the balsamic vinegar or the drink, as all sugars present are naturally-occurring from the fruit ingredients.

Orange, vanilla

Over two years ago after admitting I had little control over my drinking habit, I had to kick alcohol out of my life for good. Through an incredible amount of support from my wife, family, and friends, I was given the gift of sobriety. Throughout that process many things became clear to me - most of which is that I have been given many gifts in my life, and it’s time I start paying them forward. This business is a step toward that end, as we will be committing a portion of our profits to charities focused on helping those in need.

Reaching our three stepping-stones of $20,000 will enable us to purchase all the raw materials, complete our first production run at our co-packer, and finally deliver all the gifts promised through this campaign - all the critical pieces to starting our business.

Bottles, caps, etc

Help us bring back the drink that refrigeration killed!

Profits Going to Charity

Your donations will help determine which charity will receive a portion of our profits once the business is profitable. We will poll our supporters at the end of the campaign to help us determine which of the great causes generate the most passion. At Shrub, we’ve selected the following three charities as our finalists:

LifeWorks NW, Oregon Humane Society, and the Wounded Warrior Project.

Have your own passion? Think we’ve missed the best charity? Shoot us a note on Twitter, Facebook, or our web page!

We hope you’ll join us in helping make our dream of changing lives through entrepreneurship and small business. Thank you!

Learn more about us:
Stepping-stones

Buy - Build - Ship

1st stepping-stone
Raw Materials & Supplies!

This milestone is all about preparation. With these funds we’ll invest in bottles, caps, labels, raw materials, packaging, UPC code fees, nutritional and shelf-life analysis, etc. All the things we need to complete before we hit “GO” on our production line!

Thanks so much for helping us reach this stepping-stone!
100%
$0
$8,000
2nd stepping-stone
Production Day!

Ready to go! Now that we have all the materials required, these funds will be applied to renting the co-packer facility where we’ll actually put together all the pieces purchased through the first stepping-stone into bottled product - 4-packs and cases!

Thanks so much for helping us reach this stepping-stone!
100%
$0
$8,000
3rd stepping-stone
Post Production!

Just because we have a product doesn’t mean that it’s accessible to consumers yet! With the completion of our second stepping-stone, we need to ship the product to a storage facility, cover the storage fees, market the product, and sell it to distributors and stores.

1%
$0
$4,000
Who is Shrub
Aaron Weast
Co-founder

My name is Aaron Weast, and I’ve been in consumer product development for the last 17 years - loving what I do! However, I’ve always had an entrepreneurial itch that I’d never been able to scratch, until now.

The origins of this idea are rooted in my post-recovery struggle to find non-alcoholic drink options that aren’t sugary sodas, diet sodas full of chemicals, or boring water. Missing the complexity in flavor and the sheer variety of options available from craft-brewed beer, wine, or spirits (particularly in the Pacific Northwest), I sought a solution that fit within my new and healthier lifestyle. Enter the Shrub!

I started this business both to share my tasty concoction with the world, but also to scratch the entrepreneurial itch that I’ve had my whole life. After recruiting some world -class talent from a number of highly respected brands, we’ve created a “dream team” that has what it takes to get this done with your help!

Another firm belief I have is that business can be an agent of change that benefits society. As a result, we’ll be donating a percentage of our profits to charity. In order for us to have the most impact and support our fans, we’re using this campaign to help us determine which charity we’ll use in the first year!

Steve Jarvis
Co-founder

My name is Steve Jarvis, born and raised in the UK, and now truly embedded with my whole family in the Pacific Northwest! I moved to Portland almost 10 years ago, and have fallen in love with with all of its natural beauty as well as the amazing food culture that is such a large part of our adopted home.

I’ve worked in the creative industry for over 20 years, and I met Aaron while we both worked at Nike, designing and developing products to help people live more active and healthy lifestyles.

After learning Aaron’s story and his mission, I jumped at the chance to join Shrub. I wanted to become a part of this amazing company and the dynamic local food and drink industry, all with the dual goals of bringing this special new product to you, and giving back in any way we can.

Abby Weast
Co-founder

My name is Abby Weast, and I have spent my entire career - 21 years so far - working in operations and finance for two large and wonderful companies. I have always been curious about what it would be like to work for myself, helping to create a product and a brand that I truly believe in.

Spending 12 of those 21 years in the food and beverage industry certainly has contributed to my desire to find fun and healthy ways to enjoy a delicious non-alcoholic drink like Shrub. I look forward to working hard to share Shrub with the world!

Your Gifts for Contributing
Contribution of $30 or more
Choose a Flavor!

Receive one bottle of any one of the three flavors of Shrub from our first production run in a special wooden gift box. Also included will be an ultra-thin Shrub bottle opener! Vote toward the charity options that will receive a portion of our profits. Finally, a shout-out via our social media channels and a spot on our webpage in the Silver Sponsor section!

Your generous support will earn you a 25% discount on future products for ONE MONTH!

Shipping

Shipping to the contiguous US (the “lower 48”)

26 contributors
Contribution of $50 or more
Two Flavor Fun Pack!

Receive two bottles in any combination of the three flavors of Shrub from our first production run. Both will be shipped inside a wooden gift box. Also included will be an ultra-thin Shrub bottle opener!

Vote toward the charity options that will receive a portion of our profits. Finally, a shout-out via our social media channels and a spot on our webpage in the Gold Sponsor section!

Your generous support will earn you a 25% discount on future product for THREE MONTHS!

Shipping

Shipping to the contiguous US (the “lower 48”)

39 contributors
Contribution of $100 or more
4-Pack Fun!

Receive a 4-pack from our first production run of Shrub! Before we ship you’ll be able to choose if you’d like four of the same or a mix of the flavors. You’ll also get a custom cooler to keep your Shrubs nice and cold, along with an ultra-thin Shrub bottle opener!

Vote toward the charity options that will receive a portion of our profits. Since you’re giving more, you’ll have much more influence! Finally, a shout-out via our social media channels and a spot on our webpage in the Platinum Supporter section!

Finally, your generous support will get you 25% discount on product for ONE YEAR!

Shipping

Shipping to the contiguous US (the “lower 48”)

80 contributors